We all know that men and women are different. This is particularly noticible when buying automotive products. For example, if I were to tell a male friend that I had a new car they would ask things like what sort, how powerful it is etc. However, most female friends would ask what colour it is.

Traditionally a male domain, more women are having to do automotive shopping. This is where some clever marketing has been done by Tony’s Tyre Service. Most tyre companies advertise with things like “205-70×15 for $149″, which is OK if you know what size tyre goes on your car. Most women wont know what size tyre they have, but would know what brand of car they drive. In a recent campaign Tony’s Tyre Service very cleverly sold directly to women by saying things like “We have tyres for Fords, Hondas, Mazdas, Mitsubishis etc…”.

Quite good really.