Tue 14 Feb 2006
Imagine someone hands you an unpainted aluminium can. You’re told that it came out of the same factory that makes Coca-cola, using all of the same methods, all of the same equipment and all of the same ingedients to the same recipe, but it was put in an unpainted can. You can get hold of it for about 60% of the cost of Coca-cola branded cola.
- Would you try it?
- If it tastes the same, would you switch?
- Would you encourage others to switch too?
- Would you feel like a tight-ass for not buying branded cola?
- Do you think you’d be seen as a tight-ass for not buying branded cola?
- Can this anology be applied to blank vs. branded skateboard decks? (or computer equipment, iPods etc.)
Flipping this the other way around:
- If you wouldn’t try it, why not?
- If you wouldn’t switch, why not?
- Do you feel better drinking branded cola?
- Do you think others see you as better for buying branded cola?
1. yeah, i’d try it.
2. i don’t really drink soda often enough to care either way to switch or not.
3. nah
4. no
5. no, i don’t think people would look at me like i was a tight-ass for drinking a generic coke.
6. i think on some levels it could be applied to blank vs. branded decks.
but i look at it like this… i’d rather support a certain pro or a team, so i would buy their branded deck. i don’t really think about buying Coke so i can support what they’re doing.
substitute cola for beer,
1. yes
2. you bet
3. no
4. no way
5. yeah some may see it as having less “cred”
6. yeah I think it can, all other things being equal it turns into a fashion thing, having the latest gear can be important to some people, not surprising when a whole industry is devoted to making it so.
If generic gear/drinks are the same quality at a lower price its all good to me, that being said there are brands that I associate with quality products which I choose to reduce the chance of buying an inferior product.